Advertising: Concept and Copy (Third Edition)

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Advertising: Concept and Copy (Third Edition)
George Felton (Author)

New!: $65.00 $43.43 (as of 01/29/2013 17:34 PST)

Advertising

The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.

Advertising: Concept & Copy covers the conceptual process—from developing a smart strategy to executing it with strong, persuasive thinking and writing—with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising. 500 color illustrations

• Rank: #1787757 in Books
• Published on: 2013-04-22
• Original language: English
• Number of items: 1
• Dimensions: .0" h x .0" w x .0" l, .0 pounds
• Binding: Paperback
• 304 pages