Advertising: Concept and Copy, Second Edition

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Advertising: Concept and Copy, Second Edition
George Felton (Author)
(14)

New!: $60.00 $36.46 (as of 01/30/2013 03:25 PST)
69 Used! | New! from $28.03 (as of 01/30/2013 03:25 PST)

Advertising

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.

Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white

• Rank: #31921 in Books
• Published on: 2006-01-19
• Original language: English
• Number of items: 1
• Dimensions: 10.94" h x .67" w x 8.50" l, 2.28 pounds
• Binding: Paperback
• 256 pages

• george felton
• advertising concept and copy
• second edition
• ad
• used book