3,800 Early Advertising Cuts: Deberny Type Foundry

3,800 Early Advertising Cuts: Deberny Type Foundry
Carol Belanger Grafton (Editor)
(6)

New!: $17.95 $12.41 (as of 01/31/2013 21:57 PST)
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A virtually inexhaustible supply of royalty-free graphics of timeless appeal, reproduced from a turn-of-the-century French type foundry catalog, ideal for a wide range of art and craft projects. Subjects range from food and drink to vehicles and machines to sports and music. The style ranges from realism to Art Nouveau.

• Rank: #317483 in Books
• Published on: 1991-04-01
• Original language: English
• Number of items: 1
• Dimensions: 12.17" h x .51" w x 9.37" l, 1.47 pounds
• Binding: Paperback
• 192 pages

Mastering Layout: On the Art of Eye Appeal

Mastering Layout: On the Art of Eye Appeal
by Mike Stevens
(7)

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This best-selling book by sign industry legend, Mike Stevens, covers the fundamental principles of layout for signs. It teaches how to see, organize and manipulate graphic elements for unified, legible and visually appealing results. More than 80 illustrations demonstrate before-and-after results of applying the principles. Includes a troubleshooting checklist for isolating, analyzing and correcting layout weaknesses in your own designs.

• Rank: #54566 in Books
• Published on: 1986-01-01
• Original language: English
• Dimensions: 10.00" h x 7.99" w x .0" l, .80 pounds
• Binding: Paperback
• 127 pages

The Poster: 1,000 Posters from Toulouse-Lautrec to Sagmeister

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The Poster: 1,000 Posters from Toulouse-Lautrec to Sagmeister
Cees V. de Jong (Author), Alston W. Purvis (Author), Martijn F. LeCoultre (Author)
(5)

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This complete international history of poster design from the Art Nouveau to the present covers all of the significant developments in poster design, and every important type of poster, from wine and war to rock and rebellion. One thousand posters illustrate the work of virtually every significant artist and graphic designer who ever created a memorable poster, including a generous selection of contemporary work. Organized chronologically, with thematic sections devoted to design styles as well as popular history, The Poster is also a visual chronicle of world culture from the late 19th century to the present. Finally, The Poster is an appealing design object in itself, and a terrific way to experience the pleasures of graphic design.

• Rank: #22346 in Books
• Published on: 2010-10-01
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x 1.18" w x 7.52" l, 3.13 pounds
• Binding: Paperback
• 568 pages

Airworld: Design and Architecture for Air Travel

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Airworld: Design and Architecture for Air Travel
Barbara Hauss (Author), Hasso Spode (Author), Koos Bosma (Author), Jochen Eisenbrand (Editor), Alexander von. Vegesack (Editor)
(1)

New!: $100.00 $73.00 (as of 01/30/2013 13:35 PST)
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Over the past century, no means of transportation has been so profoundly developed and transformed as the aeroplane. Within a mere eight decades--since the first regular airline flights in 1919--flying has gone from being the adventurous, exclusive pleasure of a select few to a mass phenomenon. Civilian air travel has not only created its own technical standards, but also produced its own aesthetic: cabin interiors, airport architecture, airline corporate design, flight attendant uniforms, and tableware. With many illustrations and archival materials that have never before been presented to the public, this book is dedicated to this 'airworld' and the designers, architects, graphic artists and fashion designers that created it. Nine richly illustrated essays explore the history of air travel from the perspective of design and architectural history, thus offering a unique source for those interested in design as well as those with a passion for the history of air travel. As Andy Warhol put it: "Airplanes and airports have my favorite kind of food service, my favorite kinds of entertainment, my favorite graphics and colors, the best security checks, the best views, the best employees and the best optimism."

• Rank: #2097582 in Books
• Published on: 2013-03-31
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 296 pages

Advertising: Concept and Copy, Second Edition

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Advertising: Concept and Copy, Second Edition
George Felton (Author)
(14)

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How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.

Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white

• Rank: #31921 in Books
• Published on: 2006-01-19
• Original language: English
• Number of items: 1
• Dimensions: 10.94" h x .67" w x 8.50" l, 2.28 pounds
• Binding: Paperback
• 256 pages

• george felton
• advertising concept and copy
• second edition
• ad
• used book

Advertising: Concept and Copy (Third Edition)

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Advertising: Concept and Copy (Third Edition)
George Felton (Author)

New!: $65.00 $43.43 (as of 01/29/2013 17:34 PST)

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The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.

Advertising: Concept & Copy covers the conceptual process—from developing a smart strategy to executing it with strong, persuasive thinking and writing—with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising. 500 color illustrations

• Rank: #1787757 in Books
• Published on: 2013-04-22
• Original language: English
• Number of items: 1
• Dimensions: .0" h x .0" w x .0" l, .0 pounds
• Binding: Paperback
• 304 pages

D&AD 2012 (D&Ad Awards)

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D&AD; 2012 (D&Ad; Awards)
D&AD; (Editor)
(1)

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The prestigious annual for creative professionalsHere comes the 2012 edition of the highly-coveted annual from D&AD featuring the year’s best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award—or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that's hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the D&AD Annual!

Featuring the latest D&AD award-winning work in the fields of:
Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.

• Rank: #131040 in Books
• Published on: 2012-12-01
• Original language: French, German, English
• Number of items: 1
• Dimensions: 10.04" h x 9.49" w x 1.65" l, .0 pounds
• Binding: Hardcover
• 592 pages

Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising

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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising
by Bill Glazer
(40)

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When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy.
Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. No more guesswork. That's OUTRAGEOUS by itself! Lots of advertising programs claim to want to help you stand out. This one works. This is material you can use immediately. Presented by Advertising Guru Bill Glazer, who has spent years teaching this at seminars, implementing it in the trenches in his own Baltimore menswear business, and providing it to dozens of clients in all industries,
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL gives you the secrets to succeeding with the most effective advertising of all--OUTRAGEOUS advertising.
Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return! Glazer points out that the biggest advertising day of the year, the Super Bowl, became that way because people expect to see OUTRAGEOUS ads. OUTRAGEOUS ads get attention, and this book proves you can do it without the Super Bowl ad.
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL presents the clear fact that OUTRAGEOUS advertising works because of its ability to get you noticed, and then it offers you specific OUTRAGEOUS marketing principals, and finishes by taking you into the OUTRAGEOUS idea factory.
This book is graphically rich with examples from Glazer's years in the trenches doing exactly this kind of advertising for his Baltimore menswear store, Gage Menswear, as well as examples from many other industries. It includes resources cited throughout the text for you TO find more information or access to promotional materials. This is not a book about theory or generic branding. This is simply about creating OUTRAGEOUS results with OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY EFFECTIVE. It's easy if you know how! 
 

• Rank: #277312 in Books
• Published on: 2009-09-us.html
• Original language: English
• Number of items: 1
• Dimensions: 1.08" h x 6.32" w x 9.22" l, 1.35 pounds
• Binding: Hardcover
• 344 pages

• ISBN13: 9780982379318
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

One Show, Volume 34

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One Show, Volume 34
by The One Club

New!: $74.99 $45.82 (as of 01/28/2013 02:38 PST)
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Great design and advertising can truly impact the world. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year’s edition features the very best work from around the world from the 2012 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge’s Choice section. Categories covered include print, design, integrated branding, television, and radio. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design.

• Rank: #41243 in Books
• Published on: 2013-01-01
• Original language: English
• Number of items: 1
• Dimensions: 12.05" h x 1.50" w x 8.94" l, 5.60 pounds
• Binding: Hardcover
• 528 pages

The Small Stakes: Music Posters

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The Small Stakes: Music Posters
by Jason Munn, Nick Harmer
(7)

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Renowned graphic artist Jason Munnthe one-man operation behind the studio The Small Stakesis a leader in modern-day music poster design. Collected here for the first time are over 150 of his iconic posters for various bands, including Beck, Wilco, Built to Spill, the Flaming Lips, the Pixies, and many more. Unique in their conceptual elegance, Munn's silk-screened posters are widely appreciated for perfectly evoking each artist or band's character and distinctive sound. With a foreword by Death Cab for Cutie's bassist Nicolas Harmer, an interview conducted by prolific poster artist Jay Ryan, and 6-color printing that showcases metallic silver and gold, this book is a beautiful celebration of art and music.

• Rank: #81787 in Books
• Published on: 2010-03-31
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .71" w x 7.01" l, 1.46 pounds
• Binding: Paperback
• 192 pages

AIGA Professional Practices in Graphic Design

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AIGA Professional Practices in Graphic Design
by Tad Crawford
(1)

New!: $29.95 $19.77 (as of 01/17/2013 20:05 PST)
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"Provides definitive guidelines on all aspects of the graphic design business."--FYI

* Newly revised and expanded version of an industry classic--5,000 sold!

* Up-to-the-minute! Includes web, interactive, and green design, new legislation

* Each chapter written by an authority on the subject

Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.

• Rank: #73657 in Books
• Published on: 2008-06-10
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .71" w x 5.98" l, 1.01 pounds
• Binding: Paperback
• 336 pages

Turning Pages: Editorial Design for Print Media

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Turning Pages: Editorial Design for Print Media
by Robert Klanten, Sven Ehmann, Kitty Bolhofer
(5)

New!: $78.00 $71.17 (as of 01/17/2013 09:48 PST)
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This book investigates not only how the design of magazines and books has been influenced by the
internet, but also the freedom and possibilities this influence has created.

The media industry is in upheaval. New magazines, daily newspapers, and books
are being developed, classics are being redesigned, and the interplay between
the printed and digital realms is being tested. Turning Pages documents the current
evolution in print media and introduces the leading creative protagonists at
its forefront as well as how they work.
In this book, internationally renowned editorial designers present their projects
and comment on the various stages of a publication's conceptualization, design,
and production. These range from topic selection, structure, and flow to more
specific aspects such as type area, layout, typography, pictorial language, navigation,
and cover design.
Turning Pages is a survey of what is state-of-the-art in editorial design today as
well as an inspirational forecast of future developments. Its unique mix of visual
examples, insightful descriptions, and reports based on personal experiences
make the book a compelling reference for designers and those working in the
media industry.

• Rank: #528336 in Books
• Published on: 2010-11-15
• Original language: English
• Number of items: 1
• Dimensions: 1.16" h x 9.68" w x 12.02" l, 2.89 pounds
• Binding: Hardcover
• 271 pages

This is Advertising

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This is Advertising
by Eliza Williams
(1)

New!: $40.00 $30.40 (as of 01/17/2013 00:28 PST)
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Advertising

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.

This is Advertising addresses the changes that are occurring within advertising, from the perspective ofkey figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated,and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leadingadvertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.

• Rank: #1727228 in Books
• Published on: 2010-03-31
• Original language: English
• Number of items: 1
• Dimensions: 10.63" h x .98" w x 8.27" l, 2.36 pounds
• Binding: Paperback
• 224 pages

Logo Design Workbook: A Hands-On Guide to Creating Logos

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Logo Design Workbook: A Hands-On Guide to Creating Logos
by Noreen Morioka, Terry Stone Sean Adams
(20)

New!: $25.00 $13.77 (as of 01/16/2013 14:12 PST)
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Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

• Rank: #285142 in Books
• Published on: 2006-03-01
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x .67" w x 8.98" l, 1.82 pounds
• Binding: Paperback
• 240 pages

The Best of Brochure Design 11

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The Best of Brochure Design 11
by Kiki Eldridge
(6)

40 Used! | New! from $18.14 (as of 01/16/2013 03:41 PST)

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Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, this book is a highly visual collection of ideas for everything from choosing type to photo treatments, and everything in between. Rockport’s Best of Brochure Design series is a best seller the world over.

• Rank: #309418 in Books
• Published on: 2010-10-01
• Original language: English
• Number of items: 1
• Dimensions: 1.06" h x 9.36" w x 11.22" l, 3.28 pounds
• Binding: Hardcover
• 224 pages

Design for Obama - Posters for Change: A Grassroots Anthology

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Design for Obama - Posters for Change: A Grassroots Anthology
by Steven Heller, Aaron Perry-Zucker, Spike Lee
(5)

New!: $29.99 $19.99 (as of 01/15/2013 17:19 PST)
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Poster art of the Obama '08 electoral campaign



Graphic innovation that helped make history



Hundreds of artists and designers expressed support for the Obama candidacy by designing posters and submitting them to designforobama.org for free download. This selection of the very best curated by Spike Lee and Aaron Perry-Zucker is a visual document of the most inspirational U.S. presidential campaign in living history.




From its inception, the Barack Obama campaign was destined to make history. Its message of inclusion and empowerment was spread by thousands of volunteers, a grassroots organization of unprecedented size and enthusiasm. Design for Obama built on this spirit with an online forum where artists, designers and supporters could upload their artworks and download others. Shepard Fairey s social realist "Hope"; poster became 2008 s enduring image, inspiring scores of designs that appeared on the streets, at rallies and registration drives, and in homes and offices around the country.




Edited by designforobama.org founder Aaron Perry-Zucker and filmmaker Spike Lee, this collection showcases over 200 of the best pro-Obama posters. Contributors range from prominent graphic and street artists to young up-and-comers. With essays by Spike Lee, Perry-Zucker, and design historian Steven Heller, this outstanding collection serves as a matchless historical document of the widespread visual creativity that helped spur Obama to victory.

• Rank: #759992 in Books
• Published on: 2009-11-01
• Original language: French, German, English
• Number of items: 1
• Dimensions: 10.94" h x 9.37" w x .95" l, 2.21 pounds
• Binding: Hardcover
• 184 pages

The Copy Workshop Workbook

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The Copy Workshop Workbook
by Bruce Bendinger
(8)

New!: $50.00 (as of 01/15/2013 06:44 PST)
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WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.
THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.

• Rank: #22424 in Books
• Published on: 2009-07-24
• Original language: English
• Number of items: 1
• Dimensions: 8.86" h x 7.13" w x .0" l, .2 pounds
• Binding: Paperback
• 480 pages

M to M of M/M (Paris): Fashion, Music, Art, Graphics, and Visual Styling from the Groundbreaking Design Studio

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M to M of M/M (Paris): Fashion, Music, Art, Graphics, and Visual Styling from the Groundbreaking Design Studio
by Emily King, Hans Ulrich-Obrist

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A 528-page monograph - conceived as a reschuffled alphabetical dictionary that starts with the letter 'M' on page 311 - that presents for the first time twenty years of works by M/M (Paris), one of the most emblematic and influential design practices and art partnerships of the twenty-first century. Michael Amzalag and Mathias Augustyniak originally established M/M (Paris) as a graphic design studio in 1992. Their close associations with the music, fashion and art worldshave led to their becoming one of the most distinctive and acclaimed creative voices of their generation, within graphic design and beyond. Published to mark their twentieth anniversary, this is the definitive monograph. It records hundreds of their mind-blowing projects, each represented in illustrations and photographs and arranged alphabetically from 'M' to 'M'. While print, drawing, photography and an unconventional approach to typography lie at the heart of M/M's work, they have also produced films, objects or interiors. 'Our work is about expressing the idea of a dialogue. We transfer elements from fashion to music to art and back again, and keep using different mediums,' they explain. Each work they produce is unique, but certain elements recur and reverberate - leitmotifs that drawtheir output, despite its range, into a unified whole. The monograph features collaborations with the finest from a spectrum of creative worlds, including fashion works with the likes of Balenciaga, Calvin Klein, Stella McCartney, Marc Jacobs and Yohji Yamamoto; music works with Benjamin Biolay, Bjork, Kanye West and Madonna; magazines such as Vogue Paris, Arena Homme+ or Interview; art projects and exhibitions at the Centre Pompidou, Tate Modern and Guggenheim Museum. Interviews with some of their closest collaborators -- such as Bjork, Nicolas Ghesquiere, Pierre Huyghe, Inez van Lamsweerde & Vinoodh Matadin, Sarah Morris or Glenn O'Brien, as well as Amzalag and Augustyniak themselves, tell M/M's story. These texts reveal their areas of interest, define their position both within graphic design and beyond and shed new light on the duo's creative process. Internationally renowned art curator Hans Ulrich Obrist contributes a preface, while contemporary artist Philippe Parreno offers an essay about their joint projects. These multiple conversations and recollections of shared experiences paint an overview of the evolution of the creative world since the early 90s. This ambitious monograph is a rare document and unparalleled insight into the work and minds of Europe's most thoughtful and influential image-makers.

• Rank: #605082 in Books
• Published on: 2013-03-05
• Released on: 2013-03-05
• Original language: English
• Number of items: 1
• Dimensions: .81 pounds
• Binding: Paperback
• 528 pages